Purple Cow
TV

How to Set Up a Purple Cow TV Box or Supported Streaming Device

Last reviewed 2026-05-11

Purple Cow TV setup is usually quick once the Purple Cow set-top box or supported streaming device is connected to the internet. The Purple Cow TV box is a dedicated Android TV 4K set-top box designed to make Purple Cow TV simple, fast, and consistent.

Before You Start

  • Make sure the Purple Cow set-top box or supported streaming device is connected to the internet before you try to sign in.
  • Keep your Purple Cow TV login details nearby in case the app asks you to sign in manually.
  • The first Purple Cow TV box is free. Additional boxes are $5 per month each.

Purple Cow TV Box Features

  • Dedicated Android TV 4K box.
  • Purple Cow TV app experience optimized for Purple Cow TV.
  • Wi-Fi 6 support and Ethernet port.
  • 4K Ultra HD support.
  • Bluetooth and IR remote.
  • HDMI cable, power adapter, batteries, and quick-start guide included.

TV Box Pricing and Ownership

  • First box: free.
  • Monthly fee for the first box: $0.
  • Setup fee for the first box: $0.
  • Additional boxes: $5 per month each.
  • The box remains Purple Cow property.
  • If a box is lost, damaged, or not returned after cancellation, a $150 equipment fee applies.

Steps

  1. Connect the Purple Cow set-top box by HDMI and power, or install the Purple Cow TV app on your supported device.
  2. Connect the device to your Purple Cow Internet or another working internet connection.
  3. Open the app, sign in if needed, and test a live channel to confirm everything is working.
  4. If you have DVR, open the guide and check that recording options appear on your account.

Frequently asked questions

Do I need the Purple Cow set-top box to use TV?
The set-top box is optional. It is the most standardized Purple Cow TV hardware option. You can also use supported Amazon, Android, Google TV, Fire TV, Apple devices, or browser viewing where supported.
How much is an extra set-top box?
The first box is free, and additional boxes are $5 per month each.
Can existing Purple Cow TV customers get the free first box?
Yes. Existing customers can ask for the free first set-top box while staying on their current Purple Cow TV plan.
How many devices can I use?
Purple Cow TV supports up to 15 registered devices and up to 5 simultaneous streams.
What if things still aren't behaving?
If things still aren't behaving, call or text 902-800-2660 and we'll help from there.

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