Purple Cow
Billing & Payments

How Love It or It's Free Works

Last reviewed 2026-05-11

Love It or It's Free is a first-time signup guarantee that gives new customers a window to decide whether Purple Cow internet is the right fit.

Before You Start

  • Check whether this is your first qualifying Purple Cow internet signup before relying on the guarantee.
  • Know the date your service actually went live, because the guarantee window starts there.

Steps

  1. Confirm that your Purple Cow internet service is within 30 days of the live date.
  2. If the service is not the right fit, reach out within that 30-day window and ask to disconnect the product.
  3. Return the required equipment within 30 days of disconnection so the guarantee can complete properly.
  4. Review the refund afterward to make sure the first invoice and setup fee were handled as expected.

Frequently asked questions

What does the guarantee refund?
It refunds the full first invoice, including the setup fee, and can include internet, TV, and Home Phone charges from that first invoice where applicable.
When does the 30 days start?
The 30-day window starts from the live date, not the signup date.
What if things still aren't behaving?
If things still aren't behaving, call or text 902-800-2660 and we'll help from there.

Related articles

Still need help?

One number, two teams.

Call or text - we'll route you to General & Billing or Technical based on what you need.

1-902-800-2660